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    Scenarios analysis of the geotourism business model in King Salmon, Alaska

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    Name:
    Alfaro Daisy Final Report ESM ...
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    Author
    Alfaro, Daisy
    Metadata
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    URI
    http://hdl.handle.net/11122/10046
    Abstract
    Alaska’s tourist industry is currently involved in an evolution to make it more responsive to the “international” tourist. To address this opportunity, this project introduces a novel approach to apply for the first time in Alaska the “Geotourism business model” in King Salmon Alaska, by an international tour operator business. The insights gained will give us the chance to relate academic approaches as a practical application, and then analyze the results prior to undertaking the actual investment of real dollars and limited time and when such an endeavor might be feasible. The resulting research shows that King Salmon, Alaska could become in 10 years a viable Geotourism destination in Alaska. Opening a Geotourism tour operator agency, following this step-by-step approach has the potential for both profit and community growth of King Salmon. Alternatively, if no efforts are made to increase the economic base of King Salmon, the area population will continue to decline.
    Table of Contents
    Title Page / Table of Contents / Table of Figures / List of Tables / Abstract / Introduction / Background / Approach / Analysis Competitor / Denali National Park Analysis / Results and Analysis / Result / Geotourism Business Model in King Salmon / Model Base Case Outcomes / King Salmon Sensitivity Analysis / Conclusion / References
    Date
    2018-12-01
    Publisher
    University of Alaska Anchorage
    Type
    Report
    Collections
    Student Projects for Graduate Degrees

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