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    Sense versus sentiment: emergent persuasive strategies of non-profit organizations in dichotomous economic climates

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    Miller_A_2011.pdf
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    Author
    Miller, Alexis S.
    Keyword
    nonprofit organizations
    Metadata
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    URI
    http://hdl.handle.net/11122/11366
    Abstract
    This study seeks to explore the rhetoric employed by the United Way in contrasting economic contexts. With a theoretical framework of Aristotle's Theory of Rhetoric, this study employs rhetorical criticism. Interpretation of results suggests that pathos is most prevalent in crisis conditions, such as a recession, whereas logos is most prevalent under stable economic circumstances. Initial conclusions drawn from the study highlight the importance of community supportiveness appeals in crisis conditions.
    Description
    Thesis (M.A.) University of Alaska Fairbanks, 2011
    Date
    2011-05
    Type
    Thesis
    Collections
    Communication

    entitlement

     
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