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    Zerging newbs: conflict tactics for MMORGP forums

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    Author
    Ischenko, Inna
    Keyword
    Telematics
    Computer bulletin boards
    Electronic discussion groups
    Online chat groups
    World of Warcraft
    Computer network resources
    Communication and technology
    Conflict management
    Metadata
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    URI
    http://hdl.handle.net/11122/12738
    Abstract
    "Just like with face-to-face conversations, the discussions that occur online can take a wrong turn and spiral into a conflict. The study utilized content analysis methods on computer-mediated talk via World of Warcraft forums. The research focuses on the verbal tactics used by players for avoidance, cooperation and competition conflict management styles. The results of the study showed that in the observed forum the outcome of the conversations that contain elements of conflict could not be foreseen through the use of verbal tactics that represent certain conflict management behavior. The duality of the forum was examined with the use of structuration theory. Some of the rules and resources that contributed to the understanding of the observed community were need for identification, use of proper grammar and spelling, and experience level. While replying to the posts, forum members focused on responding to the user, not just the question posted. Thus, the identifiable features (e.g., avatar's level) were referenced. The appropriation of players' experience as a credibility resource was apparent in the comments when one's game skills and knowledge were challenged"--Leaf iii
    Description
    Thesis (M.A.) University of Alaska Fairbanks, 2010
    Table of Contents
    1. Review of related literature -- 1.1. Introduction -- 1.2. Computer-mediated communication -- 1.2.1. Computer-mediated communication vs. face-to-face communication -- 1.2.2. Social information processing theory (SIP) -- 1.3. Anonymity -- 1.4. Flaming and uninhibited behavior -- 1.5. Arguing and conflict online -- 1.6. Massively-multiplayer online game of World of Warcraft -- 1.7. Community engagement and forums -- 2. Research methodologies -- 2.1. Theoretical perspective -- 2.2. Research design -- 2.2.1. Conflict management styles -- 2.2.2. Content analysis -- 2.2.3. Grounded theory -- 2.2.4. Data collection -- 3. Results -- 3.1. Conversation outcomes -- 3.2. Conflict management verbal tactics -- 3.2.1. Avoidance category -- 3.2.2. Cooperation category -- 3.2.3. Competition -- 3.3. Rules and resources of community -- 3.3.1. Contradicting structures -- 3.3.2. Anonymity -- 3.3.3. Credibility -- 3.3.4. Adapting to the rules -- 3.3.5. Group norms through interaction -- 4. Discussion -- 4.1. Conclusions -- Conclusion one -- 4.1.2. Conclusion two -- 4.1.3. Conclusion three -- 4.2. Limitations and future research -- References -- Appendices.
    Date
    2010-05
    Type
    Thesis
    Collections
    Communication

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