THE PERCEPTION OF AUTONOMOUS DRIVING IN RURAL COMMUNITIES

Abstract

Autonomous, or self-driving, vehicles have the capability to either fully or partially replace a human driver in the navigation to a destination. To better understand how receptive society will be to these types of vehicles, this study focused on the perceived level of trust in autonomous vehicles (AVs) by rural drivers and passengers. An online survey that examined the behavioral and value-based perspectives of drivers was developed and distributed to respondents across the United States, and a total of 1,247 valid responses were collected and analyzed. Based on the results, rural (and non-rural) respondents had similar levels of trust when comparing self-driving vehicles with human-driven vehicles, though older people and those with less education tended to have less trust in self-driving vehicles. The outcomes from this study can be used to support targeted outreach efforts for those drivers who remain skeptical about the overall safety benefits of this evolving transportation technology area.