Promoting Positive Traffic Safety Culture in RITI Communities through Active Engagement: Implementation Guide and Outreach Activities

Abstract

Rural, Indigenous, Tribal, and Isolated (RITI) communities’ crash data analysis clearly highlights three major areas of concern: prevalence of excessive speed, impaired and distracted driving, and underage driving. Safety-focused educational programs and awareness campaigns have all contributed to a reduction in crashes in urban areas. However, in RITI communities, much more work is still needed. It is important that communities are provided with the proper resources and methods to deliver the appropriate training and educational tools that promote and cause a significant positive change in the traffic safety culture. Through reviewed literature and interviews with tribal community stakeholders, this research team came to understand that tribal youth are most impacted and engaged when educational material is made culturally relevant. We then developed an implementation guide to be used by tribes to create, develop, and enact a sustained educational program with the mission to positively impact traffic safety culture among youth in tribal and rural communities.