The (N)ice Cream Shop Business Plan Project: Applying Project Management Tools and Principles to a Business Plan

Abstract

The (N)ice Cream Shop Business Plan Project explores the feasibility of launching a nitrogen-infused ice cream shop in Eagle River, Alaska. With no direct competition, this venture offers a unique opportunity, though it must address financial feasibility, regulatory requirements, and market competition. The project follows a structured two-phase approach: 1. Research and Planning: Conducting market analysis, financial forecasting, and risk assessment to determine demand, pricing strategy, and potential challenges. 2. Business Plan Development: Using findings to create an investor-ready business plan, including operations, funding, and a project management framework for implementation. A key component involves assessing consumer interest. Among respondents who were unfamiliar with nitrogen ice cream, 46.5% expressed a willingness to try it after learning about its benefits. Additionally, 49.6% were drawn to its freshness, 38.8% appreciated its smooth texture, and 43.2% were intrigued by the fog effect it produces. These findings indicate a demand for premium, customized desserts. Project management principles such as risk, scope, and change management are integrated to guide implementation. Next steps include refining financial projections, securing investment, and finalizing operations. With an innovative offering and structured execution, The (N)ice Cream Shop aims to deliver a novel dessert experience blending quality, entertainment, and customization.