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dc.contributor.authorBurgert, Lisa
dc.contributor.authorNann, Alejandra
dc.contributor.authorSterling, Lorelei
dc.date.accessioned2014-09-24T22:32:18Z
dc.date.available2014-09-24T22:32:18Z
dc.date.issued2014
dc.identifier.issn2150-086X
dc.identifier.urihttp://hdl.handle.net/11122/4424
dc.description.abstractAcademic libraries are actively involved in social media platforms as part of their campus communities. They have moved past the debate of whether to participate in social media and are focusing on strategies to develop engaging content and assessment of their efforts. Social media use in the campus classroom continues to grow with more faculty using social media in academic context. Given the widespread adoption of social media on the University of San Diego campus Copley Library formed a Social Media Committee (SMC) to manage the library’s social media presence with a mission to promoting the library’s services and events. After establishing Facebook and Twitter accounts the committee looked to expand their presence on other platforms. To determine which social media platforms undergraduates were using, the committee designed and administered a survey in the fall of 2013. The survey confirmed that USD undergraduates were still using Facebook and showed 56% now use multiple social media sites: Twitter, Pinterest, Tumblr, and Instagram. The SMC diversified onto Instagram and Pinterest platforms to interact with students on visual platforms.en_US
dc.language.isoen_USen_US
dc.publisherLouisiana Chapter of the Association of College and Research Librariesen_US
dc.rights.urihttp://creativecommons.org/licenses/by/3.0/
dc.sourceCodex: Journal of the Louisiana Chapter of the ACRLen_US
dc.subjectsocial mediaen_US
dc.subjectacademic librariesen_US
dc.subjectsurveyen_US
dc.subjectdemographicsen_US
dc.subjectFacebooken_US
dc.subjectPinteresten_US
dc.subjectInstagramen_US
dc.subjectTwitteren_US
dc.titleVentures in Social Mediaen_US
dc.typeArticleen_US
dc.description.peerreviewYesen_US
refterms.dateFOA2020-02-02T01:22:18Z


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