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Ventures in Social Media

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dc.contributor.author Burgert, Lisa
dc.contributor.author Nann, Alejandra
dc.contributor.author Sterling, Lorelei
dc.date.accessioned 2014-09-24T22:32:18Z
dc.date.available 2014-09-24T22:32:18Z
dc.date.issued 2014
dc.identifier.issn 2150-086X
dc.identifier.uri http://hdl.handle.net/11122/4424
dc.description.abstract Academic libraries are actively involved in social media platforms as part of their campus communities. They have moved past the debate of whether to participate in social media and are focusing on strategies to develop engaging content and assessment of their efforts. Social media use in the campus classroom continues to grow with more faculty using social media in academic context. Given the widespread adoption of social media on the University of San Diego campus Copley Library formed a Social Media Committee (SMC) to manage the library’s social media presence with a mission to promoting the library’s services and events. After establishing Facebook and Twitter accounts the committee looked to expand their presence on other platforms. To determine which social media platforms undergraduates were using, the committee designed and administered a survey in the fall of 2013. The survey confirmed that USD undergraduates were still using Facebook and showed 56% now use multiple social media sites: Twitter, Pinterest, Tumblr, and Instagram. The SMC diversified onto Instagram and Pinterest platforms to interact with students on visual platforms. en_US
dc.language.iso en_US en_US
dc.publisher Louisiana Chapter of the Association of College and Research Libraries en_US
dc.rights.uri http://creativecommons.org/licenses/by/3.0/
dc.source Codex: Journal of the Louisiana Chapter of the ACRL en_US
dc.subject social media en_US
dc.subject academic libraries en_US
dc.subject survey en_US
dc.subject demographics en_US
dc.subject Facebook en_US
dc.subject Pinterest en_US
dc.subject Instagram en_US
dc.subject Twitter en_US
dc.title Ventures in Social Media en_US
dc.type Article en_US
dc.description.peerreview Yes en_US


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