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    How to Make Friends and Influence Students

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    Author
    Burgert, Lisa
    Nann, Alejandra
    Sterling, Lorelei
    Metadata
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    URI
    http://hdl.handle.net/11122/4498
    Abstract
    Given the widespread adoption of social media on the University of San Diego’s (USD) campus, Copley Library formed a Social Media Committee to manage the library’s social media presence with a mission to promote the library’s services and events. To determine which social media platforms undergraduates were using the committee designed and administered a survey in the fall of 2013. The survey confirmed that USD undergraduates were still using Facebook and showed 56% use multiple social media sites. The conference session discussed Copley Library’s implementation of four social networking platforms: Facebook, Instagram, Pinterest, and Twitter.
    Description
    Presented at the California Academic & Research Libraries 2014 Conference
    Date
    2014-04
    Source
    California Academic & Research Libraries 2014 Conference
    Publisher
    California Academic & Research Libraries
    Type
    Working Paper
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