How to Make Friends and Influence Students

Abstract

Given the widespread adoption of social media on the University of San Diego’s (USD) campus, Copley Library formed a Social Media Committee to manage the library’s social media presence with a mission to promote the library’s services and events. To determine which social media platforms undergraduates were using the committee designed and administered a survey in the fall of 2013. The survey confirmed that USD undergraduates were still using Facebook and showed 56% use multiple social media sites. The conference session discussed Copley Library’s implementation of four social networking platforms: Facebook, Instagram, Pinterest, and Twitter.