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    Keep it Local: Resources for Farmers' Market Vendors

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    Author
    Wedin, Alisa
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    URI
    http://hdl.handle.net/11122/5207
    Abstract
    Farmers’ markets are growing in Anchorage, Alaska and across the nation. Many of these markets sell more than produce and include non-produce farm goods, baked goods, cooked foods, craft items, and other products. Farmers’ markets provide a low-cost and low-risk opportunity for people to start their businesses. One way to support these new businesses is to provide these microentrepreneurs with the information and skills they need to succeed. This project describes the process undertaken to develop the Keep it Local program, a series of resources designed to provide information and teach participants the skills necessary to be successful at a farmers’ market. I developed a website to provide information related to general business and specific topic related to different types of vendors including farmers, food vendors, and craft vendors. Several classes were offered, including Business Basics, Growing for Market, Booth Basics, and Tips and Tricks: Expert Advice. Participant feedback from the workshops was positive. I offer recommendations to improve upon and expand the current program to support farmers’ markets throughout the state.
    Table of Contents
    Signature Page / Title Page / Abstract / Acknowledgements / Table of Contents / List of Tables / Introduction / Literature Review / Cooperative Extension Service / Microentrepreneurs / Learning Theories / Summary / Method / Need for the Program / Discussion / Student Feedback / Strengths and Weaknesses / Changes to the Program / Expanding the Program / Recommendations / Conclusion / References / Appendix
    Date
    2015-03-31
    Publisher
    University of Alaska Anchorage
    Type
    Report
    Collections
    Student Projects for Graduate Degrees

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