A market survey of ecotourists in the Valdivian temperate forest ecoregion of Chile

Abstract

A survey of ecotourists in the Valdivian Temperate Forests ecoregion of southern Chile is used to determine if the experience and activity preferences of the market match what is being developed at local community-based ecotourism projects. It also compares the motivations of the same market with the motivations outlined in the definition of ecotourism. Survey design was based on a literature review, and observations and key-informant interviews collected in the study area. Ecotourists show strong preferences for the types of accommodations and experiences that exist or are being developed at ecotourism project sites: hostels, camping, low-intensity nature-based activities, pristine environments, and simple marketing schemes. However, market demand for guide services may not meet expectations. Survey respondents who support ecotourism goals fall into a tightly defined cluster, the majority of whom are Chilean. Proponents of ecotourism development in this area have expectations that generally conform to the guidelines presented in the case study literature, and ecotourism can complement the improving, but currently weak, political capacity for conserving native forest biodiversity in this region.