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dc.contributor.authorGoode, Kelvin
dc.date.accessioned2016-04-29T20:24:16Z
dc.date.available2016-04-29T20:24:16Z
dc.date.issued2015-12-01
dc.identifier.urihttp://hdl.handle.net/11122/6524
dc.descriptionPresented to the Faculty of the University of Alaska Anchorage in Partial Fulfillment of the Requirements for the Degree of MASTER OF SCIENCEen_US
dc.description.abstractThe Alaska Majestic Lodge Project proposed to deliver a remote wilderness fishing lodge business plan. The project proposal was derived from a business opportunity that entailed capitalizing on a niche in a sport fishing market in the Becharof National Wildlife Refuge. When in operation, the business is expected to be the only 100% Alaskan Native owned lodge in the region and shall provide services for up to two hundred people seasonally from May to October. The significance of the project can be demonstrated in reviewing the summer visitor year of 2011. Nearly 1.2 million Alaskan tourists spent an estimated $1.5 billion in the State. In 2013 the visitor volume increased to 1.96 million people, with a rise in spending to about $1.82 billion. Southwest Alaska received nearly $93 million in the summer of 2014. The journey to capture the opportunity has shown that there is a forecasted net profit of fifty-five percent with a return on the investment of four years, assuming the lodge meets sixty percent capacity. The process undertaken to perform industry and market research allowed for the furnishing of steps necessary to deliver a business plan that incorporated the uniqueness of the business, the profitability of it and the opportunity for guests to see the region through the eyes of its indigenous people.en_US
dc.description.tableofcontentsAbstract / Key Terms / Glossary / Introduction / Literature Review / Research Methods / Results / Analysis / Conclusions / Recommendations for further research / Acknowledgements / References / Appendix A / Appendix B / Appendix C / Appendix D / Appendix Een_US
dc.language.isoen_USen_US
dc.publisherUniversity of Alaska Anchorageen_US
dc.subjectbusiness planningen_US
dc.subjectproject managementen_US
dc.subjectentrepreneurshipen_US
dc.subjectmarket analysisen_US
dc.subjectBristol Bay tourismen_US
dc.subjectsport fishingen_US
dc.subjecteco-tourismen_US
dc.subjectgeo-tourismen_US
dc.subjectadventure tourismen_US
dc.subjectAlaskaen_US
dc.titleAlaska Majestic Lodge Projecten_US
dc.typeReporten_US
refterms.dateFOA2020-01-25T02:12:10Z


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