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    Portrayal vs. reality: images of African Americans in magazine advertisements

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    Davis_C_2001.pdf
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    Author
    Davis, Catherine Elizabeth
    Metadata
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    URI
    http://hdl.handle.net/11122/6750
    Abstract
    The images of African Americans in magazine advertisements are changing. As these images change, researchers question whether or not African American socioeconomic and familial status are being accurately represented. George Gerbner's cultivation theory suggests that media play a role in shaping people's perceptions of minority groups. Using content analysis, this study compares the portrayal of African American socioeconomic and familial status in magazine advertisements with 1999 United States Census Bureau socioeconomic statistics of African Americans in the United States. This study found that a discrepancy exists between the portrayal and the reality of African American socioeconomic and familial status than United States Census Bureau statistics show. These results provide a basis for further research into the social ramifications of African American misrepresentation in media.
    Description
    Thesis (M.A.) University of Alaska Fairbanks, 2001
    Date
    2001-08
    Type
    Thesis
    Collections
    College of Liberal Arts
    Theses (Unassigned)

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