Moving Beyond Brands: Integrating Approaches to Mediation

Abstract

Mediation has become a competition among brands vying for distinction based more on market concerns than genuine difference. This is not a positive development for a professional field of endeavor. Mediation has much more to offer than competing claims of superiority that attempt to deride and disparage the competition. This article, which is written from a sociological viewpoint, challenges these claims and suggests that the mediation community should develop instead a broader integrated approach to mediation that is pragmatic, flexible, open-source, and based on a robust theoretical foundation.