Show simple item record

dc.contributor.authorHermon, Erik
dc.date.accessioned2017-05-09T20:54:55Z
dc.date.available2017-05-09T20:54:55Z
dc.date.issued2017-05-01
dc.identifier.urihttp://hdl.handle.net/11122/7479
dc.description.abstractFitness Alaska is a business opportunity centering on creating a fitness center near Palmer, AK in order to capitalize on growing demand for health and wellness. This project will focus on the creation of a business plan and document the research necessary to plan and predict the costs associated with opening a fitness center. The business will be concentrated on a medium space concept (7000-10000 sq/ft) based around cardiovascular and resistance circuit training, personal training, and a shake bar for members. The purpose of this project was to apply project management principles to create a business plan and assess the feasibility for a fitness center near Palmer, AK. Project Management lent a vital amount of structure to a process that was unfamiliar to the researcher, allowing work to be broken into logical portions and completed within a constrained time period. The Palmer surrounding area population grew by 14.3% between 2010 and 2015 and projects to continue. The market favorability and the gap in services for a medium sized fitness center in the Palmer area have created an opportunity to be filled. This project details the business case analysis of the Palmer area to make recommendations for such a business.en_US
dc.description.tableofcontentsTitle Page / Table of Contents / List of Exhibits / List of Appendices / Abstract / Introduction / Project Team / Planning / Scope and Schedule / Risk Management / Research Methodology / First Hand Knowledge / Interview(s) with Gym Owners in Anchorage / Online Research of Fitness Centers, Small Businesses, and Entrepreneurial Communities / Market and Demographics research from official Borough and National databases / In-person visits of potential locations and local competition / Academic Sources from the UAA Consortium Library / Execution / Risk Realization / Data Collection / Market / Location / Marketing Plan / Website / Equipment / Operations / Reduction in Scope / Progress Tracking / Analysis / Market Analysis / Demographics / Competition/ Location Analysis / Rent and Renovate / Purchase a Building and Renovate / Purchase Land and Build / Marketing Plan / Equipment / Exercise Equipment / Additional Facility Equipment / Operations / Conclusions / Recommendations for Further Research / References / Appendicesen_US
dc.language.isoen_USen_US
dc.publisherUniversity of Alaska Anchorageen_US
dc.subjectAlaska fitnessen_US
dc.subjectbusiness planningen_US
dc.subjectexerciseen_US
dc.subjectmarketingen_US
dc.subjectfitness club facilitiesen_US
dc.titleFitness AK: Applying the project management tools and principles to a business planen_US
dc.typeReporten_US


Files in this item

Thumbnail
Name:
Hermon PM Project _201701.pdf
Size:
3.027Mb
Format:
PDF

This item appears in the following Collection(s)

Show simple item record