Evaluating interpretive programs

Abstract

In the face of budgetary shortfalls there needs to be more, not less interpretive program evaluation. Direct evaluation includes the visitor in the evaluation process. Focus groups were tested to achieve direct evaluation for three types of evaluation: front-end, formative, and summative. These tests led to a simplified focus group technique that combines the evaluation objectives, questioning schedule, data recording, analysis, and reporting into one working document resulting in a more efficient and effective method. The Synthesized Model for integrating evaluation and the program development process is presented. The model links the three types of evaluation to appropriate program development stages. It is suggested that direct evaluation with focus groups would fit the model well.