Document Type

Working Paper

Abstract

Given the widespread adoption of social media on the University of San Diego’s (USD) campus, Copley Library formed a Social Media Committee to manage the library’s social media presence with a mission to promote the library’s services and events. To determine which social media platforms undergraduates were using the committee designed and administered a survey in the fall of 2013. The survey confirmed that USD undergraduates were still using Facebook and showed 56% use multiple social media sites. The conference session discussed Copley Library’s implementation of four social networking platforms: Facebook, Instagram, Pinterest, and Twitter.

Publication Date

4-13-2014

Handle

http://hdl.handle.net/11122/4498

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