Document Type
Report
Abstract
The Alyeska Regional Freeride Classic Market Plan project delivers a fully executable marketing plan created to measurably increase the number of out-of-state event participants by 100% over the previous year. Market segmentation defined potential new athletes as well as their parents. Marketing techniques centered on winter sport tourism and destination branding were researched to appeal to the target markets as well as interviews and post-event surveys to define consumer characteristics. Using project management tools and techniques to drive scope and quality, an event marketing plan was created to appeal to new consumers through social media and an event website as an attractive tourist destination.
Publication Date
12-1-2020
Recommended Citation
Else, Erin, "Alyeska Regional Freeride Classic Marketing Plan" (2020). Student Projects for Graduate Degrees. 174.
https://scholarworks.alaska.edu/uaa_grad_stuprojects/174
Handle
http://hdl.handle.net/11122/12022