Document Type

Masters Project

Abstract

This project produced a Business Plan for starting a small, woman-owned business – Elysian Word Editing (EWE) LLC – designed to streamline content creation services primarily to online clients via a virtual storefront at ElysianWE.com. Business would consist of one self-employed individual, the business owner, experienced and professionally trained in technical writing and editing, online marketing, and graphic design, with ability to contract resources for website development tasks and building brand identities. Maturing a small business into full-time occupations requires years of prolonged dedication. The project research question, “Would application of project management tools and techniques to the development of a technical writing and editing consulting business, designed to be fully remote, enhance concept suitability in Alaska?” evaluated suitability and acceptability – cost, timeline, and economic factors – of the EWE business concept. Focused effort on project risk management, resource-loaded schedule management, stakeholder management, analysis-driven project control, and quality management were core competencies demonstrated during project planning and execution. EWE intends to target local Alaska businesses and cultivate existing partnerships to leverage quality and grow nationwide clientele demand. Project research revealed reduced per capita demand for these services in Alaska versus other US domestic locations. Through market risk analysis, the project manager determined expediting EWE’s expansion outside of Alaska is preferred.

Publication Date

5-1-2022

Handle

http://hdl.handle.net/11122/12970

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