Document Type
Masters Project
Abstract
This project outlines the preparation of a business plan for an Anchorage-based property management company, employing project management processes and tools. It responds to the recognized need for innovative property management solutions in the Anchorage residential real estate market. The project presents a comprehensive business plan aiming to revolutionize property management by prioritizing personalized, high-quality services to enhance the property ownership experience. Research encompassed market demographics exploration, vendor network identification, competitive analysis, service opportunities identification, and market segmentation strategies formulation. The business plan serves as a strategic roadmap, covering vital aspects such as market analysis, service differentiation, marketing, branding, operational strategies, and growth management. This initiative not only addresses a pressing market need but also proposes a transformative, client-centric approach to property management.
Publication Date
5-1-2024
Recommended Citation
Bartosiewicz, Lukas, "Application of Project Management Methodology in the Preparation of a Business Plan for an Anchorage Based Property Management Company" (2024). Student Projects for Graduate Degrees. 234.
https://scholarworks.alaska.edu/uaa_grad_stuprojects/234
Handle
http://hdl.handle.net/11122/15062